Have you ever heard people say that guest posting is dead or Guest post links are weak, and wondered if it was really dead or not working anymore?

Nowadays, there are continuous algorithm updates, and people are publishing mass content with the help of AI.

The algorithm is trying to make SERPs useful for users, but they are still facing issues.

This is where website authority comes into play.

Do you know when all websites have similar types of content, standing out becomes really important? 

The main reason is that everyone is writing the same content based on top SERP results.

This is where authority comes in and makes a website stand out from the others.

There is only one definition for authority: having a good backlink profile.

Here are the topics we are going to discuss today:

• Understanding guest posts and finding opportunities
• What to look for when selecting the website
• Role of the entity in backlink
• Getting the backlink

Let’s debunk these myths about guest posting and use them to boost your website’s ranking.

What is a Guest Post?

If you’re new to the term, a guest post is simply publishing your article on another blog. This helps you get backlinks, which are links from other websites to yours.

Backlinks are really important for SEO because they signal to search engines that your content is valuable and authoritative.

When finding opportunities for it, One popular method to find guest post sites is using Google.

Try searching with phrases like:

1. Intitle: “Write for us”
2. Intitle: “contribute”
3. Intitle: “guest post”

These searches can help you find websites that accept guest posts.

For example, Digippl.com Write for Us page.

However, beware!

Many of these sites might be link farms, which are websites set up solely to sell links. These sites can harm your SEO rather than help it.

But that is not the case with Digippl.com as we follow whitehat SEO techniques to manage our website.

Avoiding Link Farms

To ensure your guest posts are effective, avoid these red flags:

• Contact/Write for Us in the Main Menu: Legitimate sites usually hide these links in the footer.
• New Websites: Prefer sites that are at least 12-16 months old. As of May 2024, the Digippl.com website is 5 Years 3 Month 10 Days old.
• Abnormal Traffic: Check the site’s traffic sources. Avoid websites that get traffic from spammy sources like robotic search engines or bots.

Using tools like Ahrefs Content Explorer can help you find healthy sites with legitimate traffic.

It’s a tedious process but worth the effort.

How to Use Guest Post Links Effectively?

1. Build Links to Pages with Traffic

Only create backlinks to pages that already have visitors.

If your target page doesn’t have traffic, write supporting articles on the same topic, add internal links to your target page, and wait for them to get traffic.

Once these articles get about 150-200 visitors, build links to them.

The link juice will flow through internal links to your target page, helping it rank better.

2. Use Your Own Titles

It’s crucial to choose your own titles for guest posts.

Google uses the title, URL, H1 tags, and the first paragraph to understand the relevance of your content.

By crafting your own titles with relevant keywords and entities, you make sure your guest post is highly relevant to your site.

This also helps in the on-page SEO of guest post websites.

3. Inject Entities in Your Guest Posts

Google recognizes entities as terms that help define the topic.

Use a tool like EntitiesChecker.com to find important entities related to your topic.

Include these entities in your titles and first paragraphs.

For Example

Let’s say you’re writing a guest post about improving website traffic. Your title could be “Boost Website Traffic with Effective SEO Strategies.”

In the first paragraph, you might mention “keyword research,” “content marketing,” and “link building.” 

These are all entities that Google will recognize and use to understand your article’s relevance.

By injecting entities into your guest posts, you make your content more relevant and valuable to Google.

This can help improve your search engine rankings and drive more traffic to your site.

Latest Guest Post Example from Digippl.com

Conclusion

Guest posting is far from dead.

When done correctly, it can be a powerful tool to boost your site’s SEO.

Remember to avoid link farms, use your own titles, and inject relevant entities into your guest posts.

By following these steps, you’ll be on your way to better rankings and more traffic.

That’s all for this blog post!

If you have any questions or want to share your results, feel free to comment on this post.

I’d love to hear from you!