Basics Of Social Media: Free Beginner’s Guide – Suresh Chaudhary

Like what type of content you can publish or what are the different sizes of creative top social media sites accept.

“Social Media is like a business network where you as a business go to network with people who can be your potential customers.” Suresh Chaudhary

Before starting any new digital channel for your business you should always consider asking the following questions to yourself.

1. Do I need to start this new channel?
2. What all I can do on this new social channel to promote my products or services?
3. What is the traffic of this new channel considering your Target group?

Well, here you can learn what type of post we as a Business can publish on Twitter, Facebook, Instagram & Linkedin for your products or services.

This is a general social media guide created by Social Media Consultant – Suresh Chaudhary to help SME’s understand the different types of posts they can publish on various social media channels.

In this post, Suresh Chaudhary is talking about 4 famous social media platforms which are Twitter, Facebook, Instagram, and Linkedin.

1. Twitter for business

1) Create a textual Post up to 280 characters,
2) Create an image, gif, video post.

Twitter Image Sizes

Profile Image: 400 x 400 pixels i.e 1:1

Desktop: Any aspect between 2:1 and 1:1 is acceptable. For example, 1200x 600 pixels (2:1), 1200 x 800 pixels (3:2) or 1200 x 1200 pixels (1:1).

Mobile: 1200 x 1400 pixels (16:9)

Twitter Video: 1200 x 1400 pixels (16:9)

GIF file size limit: Max 5MB

Suggest Tweets: 100 to 120 tweets should go per month

Tip for Twitter: Apart from the content, We can follow related accounts, engage with other related tweets to increase the followers base and engagement for the overall profile.

Connect with Suresh if you want to learn more about Twitter Business.

Follow Suresh Chaudhary on Twitter.

2. Facebook for business

1) Create a Post with a Single Image
2) Create a Post with Multiple Images
3) Create a Story
4) Create a Video Post
5) Creat Event
6) Create Offers
7) Create Jobs

Creative Image Sizes for Facebook

Profile pic: 2048 x 2048 pixels
Cover pic: 2037 x 754 pixels
Sharing images: 1,200 x 628 pixels
Sharing links with an image: 1,200 x 628 pixels
Sharing Stories: 1,080 x 1,920 pixels*
Event images: 1000 x 524 pixels

Suggested Posts: 30 to 40 posts should go per month

Tip for Facebook: Apart from this, We can join our business-related groups on Facebook and engage with those groups to promote our products/services.

Get in touch if you want Suresh Chaudhary’s help to run ROI driven paid Facebook campaigns or looking for organic growth.

Like Suresh Chaudhary’s Business Page on Facebook.

3. Instagram for business

1) Create a Post with a Single Image
2) Create a Post with Multiple Images
3) Create a Story
4) Create a Video Post

Creative sizes for Insta

Sharing images in Instagram feed: 1,080 x 1,080 pixels
Sharing horizontal images: 1,080 x 566 pixels
Sharing vertical images: 1,080 x 1,350 pixels
Sharing Stories: 1,080 x 1,920 pixels*

Suggested Posts: 30 to 40 posts should go per month

Tip for Instagram: Apart from this, We can follow relevant hashtags and engage with other accounts.

Consult Suresh if you want to achieve your desired marketing goals with Instagram. He is just a click away.

Follow Suresh Chaudhary on Instagram.

4. Linkedin for business

1) Create a textual post,
2) Share a post with an image or video or document

Linkedin Creative Image Sizes:

Sharing images to your company page: 1,104 x 736 pixels
Sharing links with an image: 1,200 x 628 pixels

Suggested Posts: 5 to 10 posts should go per month

Tip for Linkedin: Apart from this, you can join related groups and you can share your content there.

Connect with Suresh on Linkedin and get his help with Linkedin Marketing.

Final thoughts – 

1. It is very important to understand the platform first before starting the promotion.
2. Choose the best social media platforms only where you feel your target audience is present. It’s an effort from your side and I am sure you don’t want to waste your effort.
3. To start with I recommend creating your business profile on social channels like Facebook, Twitter, Instagram, and Linkedin.
4. If you think you can do this and maintain consistency go for it. If not then you can hire an expert who can manage this on your behalf.

Get in touch if you want to learn more about social media. This is just a piece of basic information for you to get started with social media.

I hope this is helpful, Do let me know if there is a query or concern regarding this in the comment section below.