57 Latest LinkedIn Statistics You Need to Know

LinkedIn, the go-to platform for professionals and businesses alike, continues to grow and adapt in fascinating ways.

Whether you’re job hunting, networking, or marketing, understanding its trends and stats can make all the difference.

So, let’s dive into the key LinkedIn statistics for 2025, shedding light on everything from user demographics to content engagement.

57 Key LinkedIn Statistics and Facts in 2025

Here’s a curated list of LinkedIn statistics and facts that can help you stay up-to date with LinkedIn trends and insights at Digippl.com.

1. Total Users: LinkedIn now boasts over 1 billion members globally, marking significant growth since its 2023 milestone of 930 million users.
2. Active Monthly Users: Out of these, almost 400 million are considered monthly active users.
3. Geographic Spread: LinkedIn is available in over 200 countries, with its largest user bases in the United States, India, and China.
4. U.S. User Stats: The U.S. alone has around 230 million users, making it LinkedIn’s biggest market.
5. Daily Logins: On average, 49 million people log in daily, a 12% increase compared to 2024.
6. Mobile Access: 57% of LinkedIn traffic comes from mobile devices.
7. Language Options: The platform supports 36 languages, appealing to professionals worldwide.

LinkedIn Demographics

8. Age Range: The majority of LinkedIn users, or around 60%, are between the ages of 25 and 34.
9. Gender Breakdown: 43% of users identify as female, while 57% identify as male.
10. Millennials Rule: Millennials now represent nearly 70% of LinkedIn’s active user base.
11. Gen Z Growth: Gen Z professionals account for 15% of new users.
12. Executives & Decision-Makers: Over 25% of Fortune 500 executives are active on LinkedIn.
13. Education Levels: 79% of LinkedIn users hold at least a bachelor’s degree.

Content Engagement

14. Posts Per Minute: Around 300 posts are published every minute on LinkedIn.
15. Video Content: LinkedIn videos receive 5x more engagement than other content types.
16. Long-Form Articles: Articles between 1,900 and 2,000 words tend to perform best in terms of shares and likes.
17. Hashtags Matter: Posts with 1–3 hashtags get 30% more engagement than those without.
18. User-Generated Content: Over 60% of LinkedIn users report engaging with user-generated posts monthly.
19. Live Streams: LinkedIn Live broadcasts generate 24x more comments than regular posts.
20. Peak Engagement Times: The best times to post are Tuesdays and Wednesdays between 10 a.m. and 12 p.m.

LinkedIn Statistics for Job Seekers

21. Active Job Seekers: 40 million people use LinkedIn every week to search for new roles.
22. Job Listings: The platform hosts 15 million job openings at any given time.
23. Recruiter Activity: 87% of recruiters regularly use LinkedIn to find candidates.
24. Skill Tags: Profiles with 5 or more skills get 17x more profile views from recruiters.
25. Endorsements Work: LinkedIn members with 50+ endorsements are 4x more likely to land interviews.
26. Easy Apply Feature: Over 70% of job applications on LinkedIn are completed via the Easy Apply button.

LinkedIn Marketing Insights Facts

27. B2B Marketers’ Favorite: 92% of B2B marketers prefer LinkedIn over other social platforms for lead generation.
28. Advertising Revenue: LinkedIn ad revenue is expected to hit $5.4 billion in 2025.
29. Ad CTRs: LinkedIn ads have an average click-through rate (CTR) of 0.65%, which is higher than most platforms.
30. Sponsored Posts: Posts with images and short captions perform best as sponsored content.
31. Lead Generation Forms: These forms on LinkedIn have 3x higher conversion rates than landing pages.
32. Video Ads Shine: Video ads earn 30% more comments compared to non-video campaigns.

LinkedIn’s Economic Impact

33. Economic Graph: LinkedIn’s Economic Graph data is now helping over 180 governments with workforce planning.
34. Professional Communities: Over 1 million professional groups thrive on LinkedIn, ranging from niche industries to global business networks.
35. Employee Learning: LinkedIn Learning course completions are up by 22% compared to 2024.

LinkedIn Statistics by Country

• United States: The U.S. leads the way with around 230+ million users, making up the largest share of LinkedIn’s global audience.
• India: With 143 million users, India is LinkedIn’s second-largest market and growing fast.
• Brazil: Brazil has over 81 million users, reflecting its strong professional community.
• China: China comes in third with over 63 million users, despite restricted access in some regions.
• United Kingdom: The UK accounts for 41 million users, dominated by industries like finance and technology.
• Indonesia: Indonesia has over 31 million users, which is a great number.
• Canada: With 25 million members, LinkedIn is Canada’s go-to platform for professional networking.
• Australia: Australia’s user base is at 15 million, with strong engagement from marketing and healthcare sectors.
• Germany: Germany has nearly 25 million active users, primarily in engineering and manufacturing industries.
• France: LinkedIn has 32 million users in France, driven by professionals in education and fashion.

LinkedIn Users by Industry

• Information Technology: IT leads with 15% of all LinkedIn profiles, reflecting the dominance of tech professionals.
• Healthcare: Healthcare professionals make up 12% of users, covering roles from administration to clinical care.
• Finance: The finance and banking sector accounts for 11% of LinkedIn users, particularly in the U.S. and UK.
• Education: Educators, researchers, and academics represent 9% of the user base, with rising engagement in online learning.
• Manufacturing: This industry comprises 8% of LinkedIn members, mainly from Germany, China, and the U.S.
• Marketing & Advertising: Professionals in marketing make up 7% of users, with a strong focus on digital campaigns.
• Retail: Retail professionals account for 6%, reflecting growing e-commerce trends.
• Construction: The construction industry covers 5% of LinkedIn users, showcasing job openings in project management and architecture.

Also check the latest customer service statistics to improve customer experience at Digippl.com.

Company Presence on LinkedIn

• Number of Companies: LinkedIn is home to 58 million registered company profiles, representing organizations of all sizes.
• Small Businesses: More than 40% of company pages belong to small and medium-sized enterprises (SMEs).
• Enterprise Engagement: 93% of Fortune 500 companies maintain an active presence on LinkedIn.
• Job Listings: These companies collectively post 15 million jobs on LinkedIn at any given time.
• Startup Communities: Over 5 million startups actively use LinkedIn to build visibility and hire talent.

LinkedIn remains a cornerstone for professional networking, hiring, and B2B marketing.

With the increasing growth of this professional social media platform, LinkedIn automation tools have emerged as a popular solution.

Whether you’re building connections, promoting your company, or finding a new role, these statistics for LinkedIn in 2025 highlight its growing importance in shaping careers and industries worldwide.